If your Rome itinerary is not too tight, you’ll likely want to spend a few hours, or even better a full day shopping.
So you mist be asking – Where’s the best shopping in Rome?
In this post, I will share the best shopping streets in Rome in the order that makes the best sense. Consider this Your Rome Shopping Itinerary!
Even if you go window shopping, you’ll appreciate the vibes, the fashion inspiration, and the charming streets. I promise.
Table of Contents
Best Breakfast Spot When Shopping In Rome
A good breakfast is a must before embarking on a long day of shopping. And it’s even better if that breakfast happens to be near the shopping streets.
I found the perfect spot for you, and I liked it so much that I even went back for a bite at lunchtime that same day.
It’s Forno Monteforte, located in Via del Pellegrino, less than a 10 minute walk from the first shopping street in Rome on this itinerary.
If you want to know what we ordered, and how this breakfast spot ranks among all the ones we visited, read my Rome Breakfast Guide.

Rome Shopping Part 1 – Best Boutique Streets
This first part of our shopping day in Rome is full of smaller quaint streets, full of lovely boutiques of every sort.
These are the first streets on our itinerary:
Via dei Coronari
Via del Governo Vecchio
Via del Pellegrino
Piazza del Parlamento
Via di Campo Marzio
Via Tomacelli

As you can see on the map, the total distance is just 32 minutes. Still, you’ll need to factor in extra time for looking at shops’ windows, going inside, and stopping to appreciate your surroundings.
Via dei Coronari
This street reminds me of Trastevere. Look at the pictures to understand what I mean. It’s a cobbled street, with a charming atmosphere, imperfect buildings, and bright orange facades, but all super gorgeous.
It’s also a very unique shopping street. There’s this Bonsai boutique that really caught my eye. However, it was still closed, so I couldn’t go in.


Via del Governo Vecchio
As we proceed onto the next street, here are the shops that caught my eye. One is a shoe shop, and the other is a gentlemen’s shop – named Kolby, with many outlets all across Rome. I really like their Italian styling, it’s casual but also smart, and the prices are also reasonable.


This little shoe shop is stunning! And there are many more like this one scattered throughout Rome. Shoes are definitely one thing you should put on your Rome shopping list. I will surely be coming back for a shopping weekend!
Don’t be confused by its French-inspired name – Monametie. Their shoes are 100% made in Italy.
Via del Pellegrino
We are back in the street where we had breakfast because it also has great shops.
This woman’s boutique called OfficineReD caught my eye. They call themself a Fashion & Concept Store, and curate both Italian and International brands. This is another one I will come back to next time I am shopping in Rome.


Piazza del Parlamento
This is a little square located just before Via di Campo Marzio. I am sharing it because the square is worth seeing and there’s also this nice jewelry shop, in case you are looking for something sparkly to take back home.
I’d say shoes and jewelry are some of the best things to shop for in Rome. There’s a lot of choice, at different price points.


Via di Campo Marzio (Best Shopping Street for Shoes)
Speaking of shoes, if you are looking to buy a pair or three, Via di Campo Marzio is full of beautiful shoe shops. And that includes small Italian boutiques like this Centodieci one and international designer brands like Christian Louboutin.
Via Tomacelli
This is where the vibe starts to change. This street is more modern, and so are the shops.
For the ladies and gentlemen who are looking for a new pair of spectacles or sunglasses, I really suggest you stop at Milleocchiali. They have many other locations in Rome.

Here you’ll find beautiful and refined Italian style frames, and you’ll get to shop in an elegant outlet with the friendliest and most helpful staff.
I spent 20 minutes trying on glasses, but I couldn’t find any for my small face. One thing to note is that Italians like their frames big, bold, and bright. I prefer smaller, simpler elegant eyewear.

High Street Shopping In Rome – Via del Corso
I have already mentioned how Via Tomacelli sets a new atmosphere for shopping in Rome. It’s no longer a boutique shop setting, but we are starting to see a few high-street brands. This continues in Via del Corso.
Via del Corso is the longest shopping street in Rome. It’s a nice one to walk and explore. It’s also located between two points of attractions in the city – Piazza del Popolo on one end, and Piazza Venezia on the other.
Piazza Venezia is where you’ll find the Monument to Victor Emmanuel II. The walk from one end of the street to the other will take you 30 minutes if you don’t go inside the shops.
This street is not only full of shops you likely know, like Zara, Levi’s and H&M but also has lesser known ones you can explore.
There’s this shop called …in my bag that sells handbags, backpacks, and weekender bags. The name caught my eye. If you like the Italian shop Carpisa, you may want to check this one out.


Lunch Break
If you are starting to feel peckish, these are the spots in the area you may want to check:
- Pastificio Guerra for takeaway Italian pasta
- Antica Salumeria al Pantheon for a local sandwich
- Pompi Tiramisu (Is this the Best Tiramisu in Rome?)
Before you leave this street, just keep in mind that the Pantheon and Trevi Fountain are less than 10 minutes away, should you want to revisit them.
Just before our lunch break at Forno Monteforte it started drizzling. We stopped on the side of the street to take our umbrella out, and I had to snap a picture. Rome is very romantic with a light rain. Would you agree?

My Favorite Shopping Street In Rome – Via del Babuino
If you were to ask me what’s my favorite shopping street in Rome, this is it – Via del Babuino. I am definitely coming back to explore every single shop.
It’s a gorgeous long street with beautiful buildings and very curated facades. It reminds me of nearby Via dei Condotti, but it’s less crowded and has a good mix of shops – high-end shops, smaller designer shops, and a few large ones.


These are the shops that intrigued me the most:
Paul Taylor (men)
Fabiana Filippi (women)
Here, you’ll also find Jo Malone and Moschino stores.



Once you are done looking at the shops, you’ll find yourself near the Basilica di Santa Maria in Montesanto and Piazza del Popolo. In case you haven’t already, I suggest taking the time to appreciate these spots in Rome.
Before we proceed to Via dei Condotti, you might also want to check out Via Margutta, which is another long street parallel to Via del Babuino.
Designer & Luxury Shopping In Rome Near Via dei Condotti
If you are in Rome just for the designer shopping, and you don’t have a lot of time, you’ll be pleased to know that many of the big luxury shops are concentrated along Via dei Condotti and in the surrounding streets.
These are the streets I suggest for this type of shopping:
Via dei Condotti (famous designer shops)
Via Borgognona (lesser-known designer shops)
Via Frattina (lesser-known designer shops)
On top of those streets, you can also head to the Rinascente Shopping Mall in Via del Tritone, which is just 5 minutes away.

Via dei Condotti needs no introduction. It’s the street that leads to Piazza di Spagna (Spanish Steps), and the one where the expensive Antico Caffe Greco is located. Read about my breakfast experience there in my Rome Breakfast post.
Here you’ll find Hermes, Giorgio Armani, Max Mara, Louis Vuitton, and many other expensive shops.



Via Borgognona is another of my favorite shopping streets in Rome. If you like to invest in your wardrobe, but don’t necessarily want to shop the big designer brands, this street is perfect for finding great pieces to add to your collection.


In Via Frattina there is Castroni, a great shop for buying authentic and tasty food souvenirs to take back home.

Rinascente Rome & Makeup Shopping
If you are truly browsing and trying things on, you can easily spend 2 hours or longer inside this Rome shopping mall. It’s very aesthetically pleasant to the eye, especially the handbags and makeup floor.
Here are the pieces I spotted:



Speaking of makeup, if you follow my shopping itinerary, you’ll come across many makeup shops in Rome. These include Sephora, Douglas, Wycon Cosmetics, Kiko Milano, and MAC.
For this trip to Rome, my focus was shopping for new makeup, especially since I have a family wedding coming up. I got many great things but I also didn’t find many other ones on my list.
My favorite buys were these:
* Nars setting powder in translucent
* Charlotte Tilbury Pillow Talk Original Eyeshadow Quad
More Shopping in Via Cola di Rienzo
If that isn’t enough, there’s also another shopping street I suggest exploring. I didn’t get the chance to, but I can see there are many high street shops dotted along it.
It’s Via Cola di Rienzo. Here you’ll also find great breakfast spots.
I didn’t add it to this itinerary because it’s in a different area of Rome, in the Rione Prati.
If you are interested in exploring it, I suggest you combine it with your visit to Castel Sant’Angelo.
That’s all the shopping streets I have to suggest to you, at least for now. I hope you enjoyed coming along this visual shopping street walk.
Other Great Food Spots While You Shop
Since food is the best activity to combine with shopping, how about you check out these other posts I wrote about food in Rome.
Best Sandwich in Rome
Best Suppli in Rome
Best Tiramisu in Rome
Best Cacio e Pepe in Rome
Pizza in Rome
Don’t forget to save this post so you can refer back next time you go shopping in Rome!
Ciao,
Alessia


